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Under the Influence: The Psychological Architecture of Social Media

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@jorgebscomm for @empowervmedia [Image credit: WikiEducator ] W e already know social media is designed to be compelling. What some of us may not know is precisely how  (and that the mechanisms are drawn from the same behavioural science used to engineer slot machines). Social media platforms are among the most psychologically sophisticated environments ever engineered ( Fogg, 2002 ). They mobilise fundamental forces in cognition, reward, identity, and fear to capture attention in ways users seldom consciously register. By 2024, the average person spent nearly two and a half hours daily on social media ( Twenge & Haidt, 2024 ), a metric that has remained flat into 2026 ( DataReportal, 2026) . The behavioural consequences are a central concern in psychological research . The most powerful theoretical anchor is Skinner's variable-ratio reinforcement : behaviour is most robustly maintained not by consistent reward but by unpredictable ones. Every scroll is a pull of the ...

Unravelling the Intricacies: Narcissism's Interplay with Fascist Ideologies

Narcissism and fascism are terms frequently discussed in modern discourse, each rich with their own historical and psychological significance. But, how do these concepts intertwine? Let's embark on a journey that delves into their connection.

Unravelling the Intricacies: Narcissism's Interplay with Fascist Ideologies
Narcissism, the eco chamber of self-admiration. 📷source



Narcissism: A Primer

Narcissism, rooted in the ancient Greek myth of Narcissus, is a term used in psychology to describe excessive self-admiration and self-centeredness. In its clinical form, narcissistic personality disorder, individuals possess an inflated sense of their importance, deep need for admiration, and a lack of empathy for others.

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"What is Fascism?"

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The Rise of Fascism

Fascism is a political ideology that emerged in the early 20th century, predominantly in Europe. It advocates for a centralized autocratic government led by a dictatorial leader, severe economic and social regimentation, and the eradication of any perceived opposition.

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Unlock the secrets of narcissism with 'The Narcissist's Playbook.' Gain insights into this personality disorder. Elevate your understanding.

How to Identify, Disarm, and Protect Yourself from Narcissists, Sociopaths, Psychopaths, and Other Types of Manipulative and Abusive People

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The Connection: Shared Characteristics

1. Leadership Personality: Fascist regimes often rise on the coattails of charismatic leaders who can display narcissistic traits. Their speeches often exude a self-aggrandized view, with undertones of supremacy and an insatiable hunger for admiration.

2. Us vs. Them: Both narcissism and fascism draw clear boundaries between the self (or in-group) and others (or out-groups). This distinction feeds into the narrative of superiority and exclusivity.

3. Manipulation of Reality: Narcissists are known to gaslight, manipulating others to doubt their reality. Fascist regimes are often characterized by propaganda, revising historical truths, and gaslighting on a societal scale.

Traits of Narcissistic Personality Disorder.
Narcissism's mirror reflects only self. 📷source



Caution in Drawing Direct Lines

While there are parallels, it's critical to avoid oversimplification. Not all narcissists support or propagate fascist ideologies, and not all facets of fascism are rooted in narcissistic tendencies. It's also essential to differentiate between clinical narcissism, a recognized mental health disorder, and the colloquial use of the term.

Albert Einstein quote on Narcissism/Fascism.
📷source



The tapestry of human behaviour and political ideologies is complex. While narcissism and fascism have some overlapping characteristics, it's imperative to approach the topic with a nuanced perspective, recognizing the complexities inherent in each. Understanding these nuances can empower individuals to navigate today's politically charged environments with greater clarity and empathy.

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Unravel the ideologies of fascist leaders. Elevate your understanding of history.

From Hitler to Codreanu: The Ideology of Fascist Leaders

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"A Matter of Love and Death: Marcuse and Adorno on Narcissism"

Simon Fraser University: Institute for the Humanities

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