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The Wizard of Mar-a-Lago: The Social Psychology of Performed Political Strength

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@jorgebscomm for @empowermedia   The Wizard of Oz (1939)                                                        [Image:  Flickr ] W hat makes a political leader look powerful? Is strength something a leader possesses, or something a society collectively agrees to see? In a recent interview with journalist Nicolle Wallace , historian and Professor Timothy Snyder offered a striking interpretation of Donald Trump's political persona: "He lives entirely by the strength that is conferred upon him by people who believe the story", Dr. Snyder told Wallace. "It's like the end of the Wizard of Oz . In a moment you realise — wait a minute, there actually isn't anything there". Taken psychologically, this argument is less about Trump's private personality than about a fundamental feature of social power: power is partly relational . A leader may ...

Theories That Shape Health Communication: A Guide for Understanding and Impact

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Produced by @jorgebscomm for @empowervmedia FACT-CHECKED ✅  A key component of public well-being in an information-driven environment is effective health communication. The art and science of health communication may impact choices and mould behaviours, whether the goal is to solve global health crises, raise awareness of mental health issues, or encourage vaccination uptake. This article explores the ideas that support health communication, exposing the tenets that direct the creation, interpretation, and use of communications. We hope to provide readers a better grasp of this important area and its significance in developing healthy communities by examining these underpinnings. A key component of public well-being is effective health communication. (📷empowerversep) Health communication is to promote understanding and motivate action in addition to providing facts. Theories provide a road map that aids practitioners in forecasting how others will perceive, understand, and reac...