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A Message Is Only One Part of Communication

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EXPLAINER @jorgebscomm for @empowervmedia Photo: Artem Podrez via Pexels · Pexels License Communication is not only information moving from sender to receiver. Meaning also develops through interaction, relationships and the contexts in which people meet. “ Can we talk?” is only three words, but the message surely is not finished when the sentence is spoken. Said by a friend, a manager or a stranger online, it arrives with different expectations. Tone, history, relationship and setting matter. That is why communication is more than sending messages. Human communication involves people interpreting one another within relationships, roles, norms and environments that shape what can be said, heard and done. Communication as a layered interaction The message matters, but it is only one part of the communication event. ...
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Context Collapse: When Social Contexts Converge Online

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Context collapse flattens the usual boundaries we manage in everyday life, making it hard to tailor our message to each group.   (📷:colostate.edu) Context collapse occurs when formerly separate social contexts all come together into one audience space [1] [2] . In physical life we adjust our behaviour based on who we’re talking to (we speak differently to a boss than to old friends). But on social networks, those circles overlap. For example, a single Facebook post or tweet might be seen by your family, college friends, coworkers, and even strangers all at once. This is what Jessica Vitak calls “the flattening out of multiple distinct audiences” [1] . Because of this, information can suddenly spread far and wide (a casual comment intended for friends might end up reaching colleagues or acquaintances) [3] . 'Context Collapse' ▶️2m02s In practice, this mixing of audiences can be jarring. As one blogger v...
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