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Disinformation vs. Misinformation: A Psychological Primer

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Emotions such as fear and outrage make us more susceptible to false news.   (📷:universityofcambridge) B efore diving into psychology, we must define our terms .  Misinformation  is misleading or false information that is spread, regardless of intent . It covers everything from honest mistakes to urban legends. In contrast, disinformation  is a form of misinformation that is created and shared on purpose  to mislead or manipulate people . In practice, experts often consider disinformation as a subset of misinformation, because it can be hard to know the originator’s intent . For example, a viral hoax about a miracle cure might be pure misinformation (someone misunderstood a fact), while an organised campaign spreading false health scares to sow panic would be disinformation. In either case, the core problem is that the information is false and can have harmful effects on people and society . ...

Effective Communication in Healthcare Settings: Building Trust and Improving Patient Outcomes

Produced for @empowervmedia
Edited & fact-checked by @jorgebscomm*

A group of four multi-ethnic doctors in white coats and blue scrubs huddle together, looking at a digital tablet held by one of the doctors. The main doctor in the center is holding a blue file folder and a stethoscope. They appear to be discussing a patient case or medical data, collaborating as a medical team in a hospital setting.
Effective communication is a cornerstone of quality healthcare. (📷:carlow.edu)

Imagine sitting across from a doctor or nurse after days of pain or worry: the words they use and how they listen may change your entire experience of care. Communication is one of the foundations of healthcare; every patient interaction depends on it, from explaining a treatment to guiding recovery. Communication is a critical clinical competence because it establishes trust between providers and patients. When providers take time to listen and explain information clearly, patients tend to feel more at ease and errors become far less likely. Poor communication was shown to cause between 10% and 25% of patient safety incidents. In other words, talking and listening carefully isn’t just nice; it literally keeps patients safer and helps them heal.

Healthcare Communication ▶️ 2m33s

Building Trust Through Empathy and Clarity

Trust is the bedrock of any healthcare relationship. When patients have trust in their healthcare team, they feel safer and more confident in their care, and that bond often leads to better satisfaction and outcomes. Empathetic listening and clear explanations empower patients to follow medical advice. Patients who feel understood without judgement are more likely to share sensitive information that aids their care, giving clinicians the context needed to diagnose and treat effectively. In practice, this means a doctor who calmly asks about your fears, or a nurse who takes your concerns seriously, can uncover vital clues to your health. Research emphasises that this trust, built on patient-centred communication, leads to better healing and recovery. Trust helps build healing relationships that lead to better healthcare outcomes.

A graphic illustrating the link between clear communication and improved patient outcomes. The image shows a female doctor in a white lab coat with a stethoscope, holding a clipboard and speaking with a male patient. The patient has a thought bubble above his head with a red checkmark inside, symbolizing a positive result. Below the image, there is a large blue heart icon and the text "CLEAR AND COMPASSIONATE COMMUNICATION CAN DIRECTLY IMPROVE PATIENT OUTCOMES". The top of the graphic has the title "PATIENT OUTCOMES AND CLEAR COMMUNICATION".
(📷:empowervmedia)

Clear and compassionate communication can directly improve patient outcomes. Patients who fully understand their diagnosis and treatment plan are more likely to follow it correctly, feel less anxious, and recover faster. For instance, effective communication is associated with enhanced patient satisfaction, regulating emotions, and increasing compliance, leading to improved health and better outcomes. Patient-centred communication has been linked to positive health outcomes, increased satisfaction, reduced medical costs, and even fewer malpractice claims. In practice, this means that when providers give clear instructions and involve patients in decision-making, people heal better. Moreover, good communication often means fewer mistakes: misunderstandings can lead to extra tests or complications, but clarity and checking for understanding help keep care on track.

Health Literacy, Culture, and Technology

Despite its benefits, effective communication in healthcare often faces barriers. Medical jargon and complex forms can confuse patients: one study found that more than half of patients reported difficulty understanding common medical materials or instructions. Miscommunication can disproportionately affect some groups, contributing to health disparities. Language and cultural differences add further challenges, as patients from diverse backgrounds may have unique needs. Experts recommend using plain language, patient-friendly materials, and techniques like “teach-back” (asking patients to repeat instructions in their own words) to ensure understanding. The modern digital era adds both help and hurdles: about 80% of people look online for health information, but many sources can be confusing or even misleading. Clinicians remain trusted guides, so they must take extra care to confirm understanding during telemedicine or patient portal communications. In short, reducing barriers (through interpreters, clear forms, or simple explanations) ensures that no patient is left behind.

Training and Tools for Better Communication

Importantly, communication skills are teachable. One study found that after a structured communication training program, providers became significantly more patient-centred in their consultations without extending appointment length. After such training, physicians and nurses reported feeling more confident in their communication, and patients noticed the difference. In practice, training often includes role-playing and feedback to practice listening and explaining. Hospitals and clinics can also adopt simple tools: asking open-ended questions, confirming understanding, and using checklists for hand-offs all help keep messages clear. By making communication a routine part of medical training and workflow, healthcare teams can greatly improve the care experience for patients.

A young woman with a warm smile and curly blonde hair, wearing a beige blazer over a light blue shirt, sits across from an out-of-focus individual, gesturing with her hand while holding a pen. She appears to be a financial advisor or a counselor, engaged in an earnest and friendly conversation with a client in a bright office setting.
Communication is one of the foundations of healthcare. (📷:oneeducation)

Effective communication in healthcare is not a luxury but a necessity. A warm, empathetic conversation can transform a patient’s experience, fostering trust and guiding them toward better health. Research makes it clear: when providers listen carefully and explain things clearly, patient safety and satisfaction improve significantly. By addressing barriers (using plain language, cultural sensitivity, and thorough training )we can help every patient receive care they truly understand and deserve. Embracing communication at every level is a powerful step toward safer, more equitable, and more compassionate healthcare.

* Last updated on 22 August 2025.

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Effective Health Communication and Health Literacy: Understanding the Connection ▶️56m25s

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