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What Is Critical Discourse Analysis and Why Should We Care?

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@jorgebscomm for @empowervmedia [Image source:  weightymatters.ca ] E very time a politician labels refugees a "flood", a corporation frames workers as "resources", or a news anchor describes a protest as a "riot" rather than a "demonstration", language is doing something far more consequential than communication. It is constructing reality. Critical Discourse Analysis (CDA) is the scholarly discipline that takes this construction seriously. Developed at the intersection of linguistics, social theory, and political philosophy, CDA provides a rigorous, empirically grounded framework for understanding how language produces, sustains, and legitimises power. This article introduces CDA through Fairclough's three-dimensional model , bridges it to the algorithmic media environment of 2026, and reframes it as a practical cognitive toolkit  that is a set of transferable analytical skills any critically literate person can deploy daily. In an...

The Network of Falsehoods: Sissela Bok on Lies and Trust

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Bok argued that honesty is the “social glue” of trust.   (📷:irpp) S issela Bok’s starting point is simple but powerful: truth-telling is a vital social practice. She invites us to imagine a world where honesty is not the norm.  In such a world, “you could never trust anything you were told or anything you read” . You would have to verify every  fact yourself – an impossibly time-consuming task. Bok observes that even basic education assumes a degree of trust: if schoolbooks and teachers were known liars, learning would collapse . In her words, without trust, “you could never acquire the education you need… since such an education depends upon taking the word of what you read in your lesson books.” . This thought experiment makes it crystal clear  that we benefit enormously from living in a largely truthful world. 'Should You Always Tell The Truth? ' ▶️2m24s Bok formalises this as the Principle...

The Evolving News Landscape: Insights from Reuters Institute Digital News Report 2025

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Produced by @empowervmedia Edited & fact-checked by @jorgebscomm Understanding how people get news has never been more crucial.   (📷:foto.wuestenigel) T he Reuters Institute Digital News Report 2025 shows a sharp shift away from traditional media toward social networks and video platforms for news . Across most countries, fewer people report regularly using TV, print, or news websites, while many more now rely on Facebook, YouTube, TikTok and the like. For example, about one-third of respondents globally use Facebook (36%) or YouTube (30%) each week to get news.  Other social apps also play a major role: roughly 19% turn to Instagram and 19% to WhatsApp for news, and TikTok (16%) is already ahead of X/Twitter (12%). These many “mini-newspapers” on our phones and feeds mean news consumption is more fragmented than ever. In fact, the study notes that six different online platforms now reach at least 10% of people weekly with news – up from just two platforms a decade ago ....