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Context Collapse: When Social Contexts Converge Online

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Context collapse flattens the usual boundaries we manage in everyday life, making it hard to tailor our message to each group.   (📷:colostate.edu) Context collapse occurs when formerly separate social contexts all come together into one audience space [1] [2] . In physical life we adjust our behaviour based on who we’re talking to (we speak differently to a boss than to old friends). But on social networks, those circles overlap. For example, a single Facebook post or tweet might be seen by your family, college friends, coworkers, and even strangers all at once. This is what Jessica Vitak calls “the flattening out of multiple distinct audiences” [1] . Because of this, information can suddenly spread far and wide (a casual comment intended for friends might end up reaching colleagues or acquaintances) [3] . 'Context Collapse' ▶️2m02s In practice, this mixing of audiences can be jarring. As one blogger v...

A Historical Overview of Teaching Communication & Media in South Australia

Welcome to the first instalment of our 10-week journey, where we delve into the captivating world of teaching communication and media in South Australia. In this series, we're embarking on a quest to explore the past, present, and future of education in this dynamic field. 


A Historical Overview of Teaching Communication & Media in South Australia


The Early Beginnings

South Australia, known for its unique cultural and historical characteristics, has a compelling story when it comes to teaching communication and media. The educational journey in this region has seen remarkable transformations over the years. It's essential to understand the historical context to appreciate the current landscape fully.


The Birth of Education in Communication and Media

In the early days, teaching in the realm of communication and media was quite different from today. Traditional print media, radio, and early forms of television were the primary channels for information dissemination. The educational landscape was designed to prepare students for careers in these forms of media.


The Digital Revolution

As technology evolved, so did the nature of teaching in communication and media. The rise of the digital era brought about a paradigm shift. The advent of the internet, social media, and digital platforms reshaped the way we communicate and consume media. South Australian educational institutions had to adapt to these changes.


The Influence of Communication Theories

Throughout this journey, the influence of communication theories has been profound. These theories have played a pivotal role in shaping the curriculum. Concepts such as agenda-setting, cultivation theory, and the uses and gratifications theory have guided the teaching of communication and media, reflecting the ever-evolving media landscape.


The Role of Educators

Educators in South Australia have been at the forefront of innovation, adapting to new technologies and communication methods. Their dedication to nurturing the next generation of communication and media professionals has been instrumental in the region's development in this field.


What Lies Ahead?

As we embark on this journey, it's crucial to appreciate the historical trajectory of teaching communication and media in South Australia. Understanding the past provides us with valuable insights as we move forward. The challenges and opportunities that lie ahead are undoubtedly influenced by the rich history of education in this field.

The future of Media & Communication Education.

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Join me next week as we dive into the role of communication and media theories in South Australian education. We'll explore how these theories have shaped the way we teach and learn in this dynamic field. 

Thank you for joining me on this enlightening voyage through time and knowledge!

Warm regards,
@jorgebscomm

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