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Beyond Fact-Checking: Prebunking and the Future of Digital Information Integrity

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Prebunking misinformation before it spreads builds cognitive immunity.   (📷:empowervmedia) T he current global landscape is defined by a paradox of connectivity where the tools meant to unite humanity are frequently weaponised to fragment it. According to the 2025 Global Risks Report, misinformation and disinformation have emerged as the primary short-term threats to societal stability, surpassing even economic instability and environmental crises. This "infodemic" is not merely a technical glitch but a structural failure of the digital ecosystem, which was originally designed for engagement rather than accuracy. Structural challenges persist because the information environment was built to prioritise viral content, often allowing falsehoods to travel faster than verified facts. The consequences of this erosion are quantifiable across diverse sectors of public life. In the United States, trust in national...
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A Historical Overview of Teaching Communication & Media in South Australia

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Welcome to the first instalment of our 10-week journey, where we delve into the captivating world of teaching communication and media in South Australia. In this series, we're embarking on a quest to explore the past, present, and future of education in this dynamic field. 


A Historical Overview of Teaching Communication & Media in South Australia


The Early Beginnings

South Australia, known for its unique cultural and historical characteristics, has a compelling story when it comes to teaching communication and media. The educational journey in this region has seen remarkable transformations over the years. It's essential to understand the historical context to appreciate the current landscape fully.


The Birth of Education in Communication and Media

In the early days, teaching in the realm of communication and media was quite different from today. Traditional print media, radio, and early forms of television were the primary channels for information dissemination. The educational landscape was designed to prepare students for careers in these forms of media.


The Digital Revolution

As technology evolved, so did the nature of teaching in communication and media. The rise of the digital era brought about a paradigm shift. The advent of the internet, social media, and digital platforms reshaped the way we communicate and consume media. South Australian educational institutions had to adapt to these changes.


The Influence of Communication Theories

Throughout this journey, the influence of communication theories has been profound. These theories have played a pivotal role in shaping the curriculum. Concepts such as agenda-setting, cultivation theory, and the uses and gratifications theory have guided the teaching of communication and media, reflecting the ever-evolving media landscape.


The Role of Educators

Educators in South Australia have been at the forefront of innovation, adapting to new technologies and communication methods. Their dedication to nurturing the next generation of communication and media professionals has been instrumental in the region's development in this field.


What Lies Ahead?

As we embark on this journey, it's crucial to appreciate the historical trajectory of teaching communication and media in South Australia. Understanding the past provides us with valuable insights as we move forward. The challenges and opportunities that lie ahead are undoubtedly influenced by the rich history of education in this field.

The future of Media & Communication Education.

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Join me next week as we dive into the role of communication and media theories in South Australian education. We'll explore how these theories have shaped the way we teach and learn in this dynamic field. 

Thank you for joining me on this enlightening voyage through time and knowledge!

Warm regards,
@jorgebscomm ✎
Location: Australia

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