EXPLAINER @jorgebscomm for @empowervmedia Photo: Caleb Oquendo via Pexels · Pexels License A communication outcome can begin in a person, travel through a group, be shaped by an institution and be amplified by a media system. M essages rarely move from sender to audience in a straight line. A short video may be noticed because one person finds it striking, shared because friends are discussing it, packaged according to an organisation's priorities, and amplified by a platform whose recommendation system makes it more visible. Looking only at the person, group, institution or system would capture something real. None would capture the whole process. That is the value of levels of analysis . A 2026 review identified 287 articles using multilevel modelling in communication journals between 1990 and 2024, with studies spanning increasingly diverse subfields. There is no single...
In the ever-expanding digital landscape, where algorithms govern our online experiences, the concept of algorithmic literacy has become increasingly crucial. Algorithmic literacy refers to the ability to understand, interpret, and critically engage with the algorithms that shape our digital interactions. From social media feeds to search engine results, algorithms play a significant role in curating the content we consume, influencing our perceptions, decisions, and behaviours.
The concept of algorithmic literacy has become increasingly crucial.(📷 flickr)
Without algorithmic literacy users face unintended consequences. (📷 canva)
Algorithmic literacy is a critical skill for thriving in the digital age. By understanding how algorithms shape our online experiences and learning to navigate them effectively, individuals can harness the power of technology for positive change. As we strive for a more informed, empowered, and equitable digital society, algorithmic literacy serves as a cornerstone for progress and digital wellness.
Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Modern smear campaigns: anonymous digital attacks, sensational media lies, and public slander erode reputations and trust. (📷:empowervmedia) C haracter assassination is defined as the deliberate and systematic destruction of an individual’s reputation or credibility through strategic communicative attacks that target their private lives, values, and core identity. While the human impulse to discredit rivals is as old as the recorded history of the Pharaohs or the Roman Senate, the current decade has introduced a level of scale and precision that has transformed this ancient tactic into a ubiquitous feature of global discourse. In the period spanning 2024 and 2025, the world witnessed a profound convergence of technical capability and social fragmentation, creating a fertile environment for what scholars describe as "reputation politics" . This is not merely a byproduct of internet anonymity; it is a cal...
Produced for @empowervmedia Edited & fact-checked by @jorgebscomm O ur enduring fascination with reality television is a sophisticated interaction between media stimuli and the human cognitive architecture. At the heart of this engagement lies Cognitive Appraisal Theory , which suggests that our emotional responses to media are governed by how we evaluate the content in relation to our personal well-being. When a viewer engages with a reality show, they undergo a primary appraisal to determine if the on-screen drama is a threat or a benefit to their emotional state, followed by a secondary appraisal where they assess their own resources for coping with those emotions. This internal evaluation process explains why some viewers find the high-stakes conflict of competition shows exhilarating while others experience it as a significant psychological stressor. Recent empirical research indicates that frequent viewers often report heightened anxiety and affective dysregulation, part...
Produced for @empowervmedia Edited & fact-checked by @jorgebscomm * Effective communication is a cornerstone of quality healthcare. (📷: carlow.edu ) Imagine sitting across from a doctor or nurse after days of pain or worry: the words they use and how they listen may change your entire experience of care. Communication is one of the foundations of healthcare; every patient interaction depends on it, from explaining a treatment to guiding recovery . Communication is a critical clinical competence because it establishes trust between providers and patients . When providers take time to listen and explain information clearly, patients tend to feel more at ease and errors become far less likely. Poor communication was shown to cause between 10% and 25% of patient safety incidents . In other words, talking and listening carefully isn’t just nice; it literally keeps patients safer and helps them heal. Healthcare Communication ▶️ 2m33s Building Trust Through Empathy and Clarity...
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