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Context Collapse: When Social Contexts Converge Online

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Context collapse flattens the usual boundaries we manage in everyday life, making it hard to tailor our message to each group.   (📷:colostate.edu) Context collapse occurs when formerly separate social contexts all come together into one audience space [1] [2] . In physical life we adjust our behaviour based on who we’re talking to (we speak differently to a boss than to old friends). But on social networks, those circles overlap. For example, a single Facebook post or tweet might be seen by your family, college friends, coworkers, and even strangers all at once. This is what Jessica Vitak calls “the flattening out of multiple distinct audiences” [1] . Because of this, information can suddenly spread far and wide (a casual comment intended for friends might end up reaching colleagues or acquaintances) [3] . 'Context Collapse' ▶️2m02s In practice, this mixing of audiences can be jarring. As one blogger v...

Digital Interculturality: Building Bridges in the Online World

@jorgebscomm for @empowervmedia*
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In recent years, the concept of digital interculturality has become increasingly relevant. This article explores the notion of digital interculturality, its significance in fostering understanding and collaboration across diverse cultures online, and strategies for promoting inclusivity in digital spaces.

Digital Interculturality: Building Bridges in the Online World. Article by M. Jorge Oliveira D.
Digital interculturality has become increasingly relevant (📷 ed.ac.uk)

In an era marked by globalisation and technological advancements, the digital landscape has become a melting pot of diverse cultures, languages, and perspectives. Digital interculturality refers to the ability to navigate and engage with this diversity effectively in online spaces. Today we delve into the importance of digital interculturality and its implications for fostering inclusivity, understanding, and cooperation in the digital age.

▶️ 1m32s

Understanding Digital Interculturality

Digital interculturality encompasses the exchange of ideas, information, and experiences across cultural boundaries in digital environments. It involves recognising and respecting cultural differences while promoting dialogue, empathy, and mutual respect online. As individuals increasingly interact and collaborate across borders in virtual spaces, digital interculturality plays a crucial role in bridging cultural gaps and promoting global understanding.

Infographic: The Diversity Wheel
(📷 mungfali)

Challenges and Opportunities

While digital interculturality presents opportunities for cross-cultural learning and collaboration, it also poses challenges. Cultural misunderstandings, stereotypes, and biases can hinder effective communication and collaboration online. Moreover, the digital divide, language barriers, and unequal access to technology can exacerbate existing inequalities in online interactions. However, by promoting digital literacy, cultural awareness, and inclusive communication practices, these challenges can be addressed, and opportunities for meaningful intercultural exchange can be maximised.

Strategies for Promoting Digital Interculturality

1. Cultural Sensitivity Training: Organisations and individuals can benefit from cultural sensitivity training programs to enhance their understanding of different cultural norms, values, and communication styles.

2. Multilingual Content Creation: Creating content in multiple languages can help reach a diverse audience and foster inclusivity in digital spaces.

3. Promotion of Diversity and Representation: Platforms and organisations can promote diversity and representation by showcasing diverse voices, perspectives, and experiences in digital content and media.

4. Cross-Cultural Collaboration: Encouraging cross-cultural collaboration and dialogue through virtual events, forums, and collaborative projects can facilitate meaningful intercultural exchange and understanding.

5. Digital Citizenship Education: Educating individuals about digital citizenship and responsible online behaviour can promote respectful and inclusive interactions in digital spaces.

Digital interculturality can maximise opportunities for meaningful intercultural exchange
Digital interculturality can maximise opportunities for meaningful intercultural exchange (📷 chanty)

Digital interculturality is essential for promoting inclusivity, understanding, and cooperation in the digital age. By embracing diversity, fostering cultural awareness, and promoting inclusive communication practices online, individuals and organisations can contribute to creating a more inclusive and interconnected digital world.

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Researching Digital Interculturality Co-operatively (ReDICo)

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