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Context Collapse: When Social Contexts Converge Online

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Context collapse flattens the usual boundaries we manage in everyday life, making it hard to tailor our message to each group.   (📷:colostate.edu) Context collapse occurs when formerly separate social contexts all come together into one audience space [1] [2] . In physical life we adjust our behaviour based on who we’re talking to (we speak differently to a boss than to old friends). But on social networks, those circles overlap. For example, a single Facebook post or tweet might be seen by your family, college friends, coworkers, and even strangers all at once. This is what Jessica Vitak calls “the flattening out of multiple distinct audiences” [1] . Because of this, information can suddenly spread far and wide (a casual comment intended for friends might end up reaching colleagues or acquaintances) [3] . 'Context Collapse' ▶️2m02s In practice, this mixing of audiences can be jarring. As one blogger v...
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The Role of Social Media in Shaping Behaviour and Attitudes

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FACT CHECKED ✅
In an age where we're more connected than ever before, social media has emerged as a powerful influencer of our beliefs, behaviours, and attitudes. From politics to fashion, it's no secret that these platforms have a profound impact on our lives. But what exactly is the role of social media in shaping who we are?

The Role of Social Media in Shaping Behaviour and Attitudes
Social media has emerged as a powerful influencer of our beliefs, behaviours, and attitudes (📷 source)

Social media has transformed the way we communicate, consume information, and even view ourselves. It's the virtual stage where we showcase our lives, opinions, and values. As we scroll through our feeds, we are constantly bombarded with an array of content that shapes our perceptions, decisions, and ultimately, our behaviour.

The Filter Bubble

We all have our unique feed, tailored by algorithms to show us content that aligns with our previous choices. This filter bubble can limit our exposure to diverse perspectives, reinforcing our existing beliefs.

Peer Influence

We are social creatures. What our friends and influencers share can significantly impact our choices. From fashion trends to political opinions, we often follow the crowd.

Psychological Triggers

Social media platforms are designed to keep us engaged. The endless scroll, notifications, and likes trigger dopamine responses in our brains, making us addicted to the constant feedback loop.

Activism and Awareness

Social media has been a catalyst for social and political movements worldwide. From #MeToo to climate activism, it's a platform for raising awareness and mobilizing change.

Consumer Behaviour

Product endorsements and reviews from influencers can drive our purchasing decisions. What's trending on social media often ends up in our shopping carts.

Mental Health

The constant comparison with others' curated lives can lead to anxiety and depression. On the flip side, social media can also be a platform for mental health support.

Social Media Literacy

Understanding that not everything on social media is true is the first step. Educating ourselves to critically assess information is crucial.

Digital Detox

Taking breaks from social media can help restore mental well-being and reduce addiction.

Diverse Connections

Actively seeking out diverse voices and opinions can break the filter bubble.

Quote by Sherry Turkle, MIT Professor and Author
Sherry Turkle, MIT Professor and Author.

The role of social media in shaping behaviour and attitudes is undeniable. It's a mirror reflecting society's values, but it's also a tool that we can harness for positive change. As users, we have a responsibility to be aware of its influence and use it wisely. Take control of your online experience. Practice media literacy, engage with diverse voices, and use social media as a force for positive change. Your actions matter.

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Doomscrolling, Information Overload, and Societal Anxiety: A Critical Analysis

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