Produced by @empowervmedia Edited & fact-checked by @jorgebscomm Understanding how people get news has never been more crucial. (📷:foto.wuestenigel) T he Reuters Institute Digital News Report 2025 shows a sharp shift away from traditional media toward social networks and video platforms for news . Across most countries, fewer people report regularly using TV, print, or news websites, while many more now rely on Facebook, YouTube, TikTok and the like. For example, about one-third of respondents globally use Facebook (36%) or YouTube (30%) each week to get news. Other social apps also play a major role: roughly 19% turn to Instagram and 19% to WhatsApp for news, and TikTok (16%) is already ahead of X/Twitter (12%). These many “mini-newspapers” on our phones and feeds mean news consumption is more fragmented than ever. In fact, the study notes that six different online platforms now reach at least 10% of people weekly with news – up from just two platforms a decade ago ....
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Teaching Communication & Media: A Sociological Exploration of Identity and Culture
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Education plays a pivotal role in shaping identity and culture, and South Australia provides a unique canvas for this exploration. In this article, we embark on a sociological journey, delving into how teaching communication and media intersects with the diverse population of this region to create a rich tapestry of educational experiences.
Diversity as a Scholarly Landscape
South Australia is a vibrant mosaic of cultures, languages, and traditions. Its educational institutions embrace this diversity as a valuable scholarly resource. The teaching of communication and media takes on an inclusive dimension, where students learn not just from textbooks but from each other's unique experiences. The multicultural classroom fosters an environment where students engage with a wide array of perspectives, contributing to their own and their peers' understanding of identity and culture.
Media as a Mirror of Society
Media serves as a reflection of society, moulding cultural identities. Media and communications educators actively engage students in critically examining the media landscape. They question how media portrays various cultural groups and the impact of stereotypes on societal perceptions. Students develop media literacy and a deeper cultural understanding, allowing them to deconstruct media narratives.
A diverse student body brings a rich tapestry of cultural experiences into media production in the Adelaide region. Students are able to create content that reflects their unique backgrounds, from documentaries to digital storytelling. These projects tend to become a living archive of the local cultural diversity and provide a platform for students to express their cultural identities.
Languages are not just communication tools; they are also repositories of culture. Linguistic diversity is an asset in the teaching of communication in South Australia. As bilingualism and multilingualism thrive, students get the chance to explore the intricate relationship between language and culture. Communication become a bridge between cultures, fostering deeper understanding.
"Education is the most powerful weapon which you can use to change the world." -Nelson Mandela
Community Engagement and Cultural Enrichment
Educational institutions actively engage with the community. Cultural events, workshops, and collaborations enrich the educational experience. Students can participate in activities that celebrate diversity, reinforcing the idea that education is interconnected with the community and contributes to the cultural richness of the state.
Teaching communication and media is more than just an academic pursuit; it's a sociological exploration of identity and culture. Students emerge as informed individuals and ambassadors of their rich diversity. The educational tapestry reflects the ever-evolving dynamics of identity and culture, creating a scholarly legacy worth celebrating.
In the next article of this series, we'll delve into the philosophical considerations of teaching communication and media in South Australia, exploring the ethical dilemmas faced by educators and learners.
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