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Beyond Fact-Checking: Prebunking and the Future of Digital Information Integrity

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Prebunking misinformation before it spreads builds cognitive immunity.   (📷:empowervmedia) T he current global landscape is defined by a paradox of connectivity where the tools meant to unite humanity are frequently weaponised to fragment it. According to the 2025 Global Risks Report, misinformation and disinformation have emerged as the primary short-term threats to societal stability, surpassing even economic instability and environmental crises. This "infodemic" is not merely a technical glitch but a structural failure of the digital ecosystem, which was originally designed for engagement rather than accuracy. Structural challenges persist because the information environment was built to prioritise viral content, often allowing falsehoods to travel faster than verified facts. The consequences of this erosion are quantifiable across diverse sectors of public life. In the United States, trust in national...
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The Potential of Digital Platforms in Democratizing Knowledge through Influencers

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@jorgebscomm for @empowervmedia*

The Potential of Digital Platforms in Democratizing Knowledge through Influencers, by "Marcelo Jorge Oliveira Duailibe", "Jorge Oliveira", "Marcelo Duailibe".

In the realm of communication studies, social media's emergence has revolutionized how knowledge is shared and shaped. While influencers wield significant sway over their online followers, they often face criticism for being seen as superficial or self-promotional.

Yet, beneath this surface perception lies untapped potential. If we recognize everyone with a social media presence as having some level of influence, we can redefine the influencer role. Shifting focus from trends to fostering genuine connections and promoting inclusive knowledge sharing is key.

Traditional knowledge models, dominated by experts and institutions, can limit accessibility and diversity. Democratizing knowledge empowers individuals to share their unique perspectives, crucial in a digital age where social media offers global reach.

Empowering Through Democratized Knowledge

Influencers, especially popular among younger generations, offer a unique chance to promote knowledge sharing and positive impact. Encouraging individuals to use their social media presence for the greater good transforms the digital landscape into a hub of inclusive knowledge exchange.

Strategies for leveraging influencer popularity for knowledge democratization include promoting authentic engagement, emphasizing credibility and expertise, valuing diverse perspectives, ensuring responsible marketing, and fostering critical thinking.

Transformation

This approach opens avenues for advancing research in communication studies. Recognizing influencers as catalysts for inclusive knowledge exchange allows us to harness their influence for authentic engagement, credibility, diverse perspectives, responsible marketing, and critical thinking. Embracing democratized knowledge empowers active participation, shaping a more informed and interconnected society.

*AI enhanced

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