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Smear Campaigns, Character Assassination, and the Erosion of Institutional Trust in Modern Information Ecosystems: A Critical Analysis

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Modern smear campaigns: anonymous digital attacks, sensational media lies, and public slander erode reputations and trust.   (📷:empowervmedia) C haracter assassination is defined as the deliberate and systematic destruction of an individual’s reputation or credibility through strategic communicative attacks that target their private lives, values, and core identity. While the human impulse to discredit rivals is as old as the recorded history of the Pharaohs or the Roman Senate, the current decade has introduced a level of scale and precision that has transformed this ancient tactic into a ubiquitous feature of global discourse. In the period spanning 2024 and 2025, the world witnessed a profound convergence of technical capability and social fragmentation, creating a fertile environment for what scholars describe as "reputation politics" . This is not merely a byproduct of internet anonymity; it is a cal...

The Liar’s Dividend: How Disinformation Erodes Trust and Shields Deceit

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Produced by @empowervmedia * Edited & fact-checked by @jorgebscomm The liar's dividend lets scandal-plagued politicians and others claim plausible deniability for real actions.   (📷:politicamericana) I n an era of ubiquitous misinformation, a new phenomenon has emerged: the liar’s dividend . In simple terms, the liar’s dividend occurs when bad actors dismiss real news as “fake”, using the very existence of deepfakes and false content to muddy the waters and evade accountability . This means even genuine evidence (videos, audio recordings, or photos) can be shrugged off as forgeries. Researchers warn that as society becomes more aware of sophisticated deepfake and AI-manipulated media, cynical public perceptions may grow, “primed to doubt the authenticity of real audio and video evidence” . In practice, the liar’s dividend is already undermining confidence in media and institutions: by casting doubt on truth itself, it lets scandal-plagued politicians and others claim plausible...