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Beyond Fact-Checking: Prebunking and the Future of Digital Information Integrity

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Prebunking misinformation before it spreads builds cognitive immunity.   (📷:empowervmedia) T he current global landscape is defined by a paradox of connectivity where the tools meant to unite humanity are frequently weaponised to fragment it. According to the 2025 Global Risks Report, misinformation and disinformation have emerged as the primary short-term threats to societal stability, surpassing even economic instability and environmental crises. This "infodemic" is not merely a technical glitch but a structural failure of the digital ecosystem, which was originally designed for engagement rather than accuracy. Structural challenges persist because the information environment was built to prioritise viral content, often allowing falsehoods to travel faster than verified facts. The consequences of this erosion are quantifiable across diverse sectors of public life. In the United States, trust in national...

The Liar’s Dividend: How Disinformation Erodes Trust and Shields Deceit

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Produced by @empowervmedia * Edited & fact-checked by @jorgebscomm The liar's dividend lets scandal-plagued politicians and others claim plausible deniability for real actions.   (📷:politicamericana) I n an era of ubiquitous misinformation, a new phenomenon has emerged: the liar’s dividend . In simple terms, the liar’s dividend occurs when bad actors dismiss real news as “fake”, using the very existence of deepfakes and false content to muddy the waters and evade accountability . This means even genuine evidence (videos, audio recordings, or photos) can be shrugged off as forgeries. Researchers warn that as society becomes more aware of sophisticated deepfake and AI-manipulated media, cynical public perceptions may grow, “primed to doubt the authenticity of real audio and video evidence” . In practice, the liar’s dividend is already undermining confidence in media and institutions: by casting doubt on truth itself, it lets scandal-plagued politicians and others claim plausible...