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The Architecture of Spectacle: A Multidisciplinary Analysis of the Psychology, Sociology, and Ontological Impact of Reality Television

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm We have moved beyond the era of ‘guilty pleasures’ into a world where the spectacle is the primary mechanism of social organisation.   (📷:@empowervmedia) O ur enduring fascination with reality television is a sophisticated interaction between media stimuli and the human cognitive architecture. At the heart of this engagement lies Cognitive Appraisal Theory , which suggests that our emotional responses to media are governed by how we evaluate the content in relation to our personal well-being. When a viewer engages with a reality show, they undergo a primary appraisal to determine if the on-screen drama is a threat or a benefit to their emotional state, followed by a secondary appraisal where they assess their own resources for coping with those emotions.  This internal evaluation process explains why some viewers find the high-stakes conflict of competition shows exhilarating while others experience it as a...

The Liar’s Dividend: How Disinformation Erodes Trust and Shields Deceit

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Produced by @empowervmedia * Edited & fact-checked by @jorgebscomm The liar's dividend lets scandal-plagued politicians and others claim plausible deniability for real actions.   (📷:politicamericana) I n an era of ubiquitous misinformation, a new phenomenon has emerged: the liar’s dividend . In simple terms, the liar’s dividend occurs when bad actors dismiss real news as “fake”, using the very existence of deepfakes and false content to muddy the waters and evade accountability . This means even genuine evidence (videos, audio recordings, or photos) can be shrugged off as forgeries. Researchers warn that as society becomes more aware of sophisticated deepfake and AI-manipulated media, cynical public perceptions may grow, “primed to doubt the authenticity of real audio and video evidence” . In practice, the liar’s dividend is already undermining confidence in media and institutions: by casting doubt on truth itself, it lets scandal-plagued politicians and others claim plausible...