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Beyond Fact-Checking: Prebunking and the Future of Digital Information Integrity

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Produced for @empowervmedia Edited & fact-checked by @jorgebscomm Prebunking misinformation before it spreads builds cognitive immunity.   (📷:empowervmedia) T he current global landscape is defined by a paradox of connectivity where the tools meant to unite humanity are frequently weaponised to fragment it. According to the 2025 Global Risks Report, misinformation and disinformation have emerged as the primary short-term threats to societal stability, surpassing even economic instability and environmental crises. This "infodemic" is not merely a technical glitch but a structural failure of the digital ecosystem, which was originally designed for engagement rather than accuracy. Structural challenges persist because the information environment was built to prioritise viral content, often allowing falsehoods to travel faster than verified facts. The consequences of this erosion are quantifiable across diverse sectors of public life. In the United States, trust in national...
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The Psychology Behind Social Media: How Platforms Captivate Our Attention and Influence Behaviour

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@jorgebscomm for @empowervmedia * FACT CHECKED ✅ S ocial media platforms have become powerful tools that captivate our attention and shape our behaviours. This article explores the psychological mechanisms employed by social media to engage users, the impact on individual behaviour and society, and strategies for mindful engagement. By understanding these psychological tactics, we can navigate social media more consciously and harness its potential for positive impact. Social media platforms captivate our attention and shape our behaviours  (📷  ufl.edu ) The Allure of Social Media In an age where information is at our fingertips, social media platforms have mastered the art of capturing our attention. These platforms are meticulously designed using advanced psychological principles to keep users engaged for as long as possible . Understanding these mechanisms can empower us to use social media more mindfully and mitigate its potential negative impacts . The Psychology of ...
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Location: Australia
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